Six generations in the making.
Integrity Advisory is family-owned, six generations deep. What began in 1800 as a wool trading and merchant house in Marash is today a complete advisory partner, built on the same wisdom and hard work passed down through every generation.
Six generations of enterprise. One family name behind it.
Our story begins in 1800 in the city of Marash, in the Ottoman Empire, where the Ser-Manukyan family built a wool trading and merchant business. In the 1950s, as computers began to reshape commerce, the family modernized, carrying the same wisdom and discipline into a new era.
In the 1990s the family expanded to the United States and laid the foundations for its work here. Manuel Ser-Manukyan, continuing that legacy, began advising clients directly in 1997.
In 2025, Manuel partnered with three fellow founders, Tetyana Ser-Manukyan, Artur Geravetyan and Michael Nasiff, to bring accounting, consulting, technology and insurance together as Integrity Advisory.
225+ Years. Six Generations. A Lasting Legacy.
Six generations of the Ser-Manukyan family, each carrying the same values forward.
- Generation I
ManvelSer-Manukyan1820 - Generation II
ShukrySer-Manukyan1860 - Generation III
ManvelSer-Manukyan1900 - Generation IV
ShukrySer-Manukyan1943 - Generation V
ManuelSer-Manukyan1973 - Generation VI
ShukrySer-Manukyan2000
From a merchant house to four practice areas.
The Ser-Manukyan family has served families, businesses and communities for six generations, through relationships, reputation, discipline and continuity.
Marash
The Ser-Manukyan family founds a wool trading and merchant house in Marash, in the Ottoman Empire.
Modernization
As computers begin to reshape commerce, the family modernizes the business for a new era.
United States
The family expands to the United States and lays the foundations for its work here.
Advisory begins
Manuel Ser-Manukyan begins advising business clients directly.
Integrity Advisory
Four founders join accounting, consulting, technology and insurance into one advisory partner.
Four founders. One family standard.
Each founder leads a practice area. Together, they hold every engagement to the same standard.
Manuel Ser-Manukyan
Manuel has advised business clients since 1997, carrying forward his family's six-generation tradition in trade and finance. He leads Integrity Advisory and brings the four practice areas together into one client relationship.
Tetyana Ser-Manukyan
Tetyana leads the Accounting & Tax practice, overseeing bookkeeping, tax, payroll, audit support and client accounting services.
Artur Geravetyan
Artur leads the Technology practice, delivering managed IT, cybersecurity, cloud services and technology consulting.
Michael Nasiff
Michael leads the Insurance practice, covering personal, commercial, employee benefits, retirement and life insurance.
Four practice areas. One accountable team.
Each practice is a deep specialty on its own. For you, they work as a single relationship.
Accounting & Tax
Bookkeeping, tax, payroll, audit support and outsourced accounting for every type of entity.
SecuringBusiness Consulting
CFO and business consulting services for strategic growth and financial control.
GrowingTechnology
Managed IT, cybersecurity, cloud and technology consulting for modern businesses.
ProtectingInsurance
Personal, commercial, benefits, retirement and life coverage built around your risk profile.
Our engagement methodology.
A structured process, built to move quickly using the financial data you already have.
Discovery
We review your current financials, systems and coverage, and confirm your priorities.
Strategic Planning
We define the scope, deliverables and timeline, with clear pricing before work begins.
Implementation
Our team carries out the engagement end to end, coordinated across practice areas.
Ongoing Partnership
We meet regularly and add services as your priorities and your business evolve.
Let's talk about your business.
Tell us where you are today and where you want to be. We'll show you how the right mix of accounting, consulting, technology and insurance gets you there.