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Accounting · Consulting · Technology · Insurance

Add Integrity. Multiply Growth.

Your accountant, CFO, IT team and insurance broker, working together as one partner. Built on a six-generation family legacy, for growing businesses from startup to succession.

1800Family business legacy since
6Generations of family enterprise
4Practice areas, one relationship
21Industries served
1997Advising U.S. clients since
Why Integrity Advisory

Most businesses hire their accountant, consultant, IT provider and insurance broker separately, and no one sees the whole picture.

When your advisors don't talk to each other, things fall through the cracks: a tax strategy that ignores your coverage, a system upgrade that breaks your reporting, a growth plan nobody has priced. We bring all four disciplines under one roof, so every recommendation accounts for the rest of your business.

  • One relationship and one point of contact across all four practices
  • Advice that weighs taxes, cash flow, technology and risk together
  • Start with one or two practice areas and add more as you grow
  • A partner from startup to succession
About Our Firm
How We Work

A clear process, built to move quickly.

We start from the financial data you already have, so you see results sooner.

1

Discovery

We review your current financials, systems and coverage, and confirm your priorities.

2

Strategic Planning

We define the scope, deliverables and timeline, with clear pricing before work begins.

3

Implementation

Our team carries out the engagement end to end, coordinated across practice areas.

4

Ongoing Partnership

We meet regularly and add services as your priorities and your business evolve.

Industries

Advice grounded in how your sector actually works.

We serve 21 industries, from law firms and construction companies to healthcare practices, nonprofits and family businesses. Our recommendations reflect the regulations, cash cycles and risks specific to your field.

See all 21 industries
Law FirmsCPA FirmsProfessional ServicesConstructionReal EstateProperty ManagementRestaurantsHospitalityRetailTechnology CompaniesCannabis+ 9 more
Our Heritage

Six generations. One family standard.

What began in 1800 as a merchant house in Marash is now a complete advisory partner, built on the same relationships, reputation and discipline passed down through every generation.

1800

Marash

The Ser-Manukyan family founds a wool trading and merchant house in Marash, in the Ottoman Empire.

1950s

Modernization

As computers begin to reshape commerce, the family modernizes the business for a new era.

1990s

United States

The family expands to the United States and lays the foundations for its work here.

1997

Advisory begins

Manuel Ser-Manukyan begins advising business clients directly.

2025

Integrity Advisory

Four founders join accounting, consulting, technology and insurance into one advisory partner.

Read our story

Common Questions

Getting started

Do I need to use all four practice areas?

No. Most clients start with one or two practice areas, often accounting and tax, and add the others as the business grows. You get the benefit of coordination from day one.

What happens in the first consultation?

It's a discovery conversation. We review where your business stands today, confirm your priorities and outline which services would make the biggest difference. Then we propose a clear scope and timeline.

Who will I work with day to day?

You have one advisory relationship. Specialists from each practice work behind the scenes and coordinate with each other, so you don't have to manage separate providers.

What types of businesses do you work with?

Growing businesses at every stage, from startups to companies planning succession, across 21 industries. We also serve families and high-net-worth individuals.

Partnering for sustainable financial performance.

Let's discuss how our advisory framework applies to your business. The first conversation is about understanding where you are today.